Easter Campaign Art Direction and Branding

Photos with Bunny, Hide & Peep Egg Hunt, and Cute as a Bunny Crafts are just a few of the annual events held at various Washington Prime Group malls each Spring. Drawing inspiration from marshmallow candy, a set of illustrations and accompanying patterns were created to promote the Easter season. The full suite of creative included bright and playful on-property signage, social media content, paid ads, emails, and supporting website collateral.

In Collaboration with Anita Hernandez