Blurred Limes Branding and Packaging Design

Blurred Limes is a hypothetical line of premixed alcoholic drinks. The line consists of three flavors: strawberry-lime vodka spritzer, orange-lime rum cooler, and peach-lime whiskey mixer. The defining flavors are featured on the front of each bottle. As the buyer turns each bottle, the signature lime appears. To market each flavor, a series of advertisements were designed with photographs of the enticing fruit flavors.