Back-to-School Campaign Branding

In promotion of back-to-school season, Washington Prime Group properties host a series of activations to rev up excitement amongst kids and families. Tax-free weekend, back-to-school parties, and Stuff the Bus (a donation collection of school supplies) are just a few of the celebrations the properties put forth to attract additional foot traffic.

To add interest to the marketing of these events, a series of energetic photos were produced. These images were then used across digital platforms and on-property signage.

Photography by Amy Shamblen